SACHIN RELWANI
Channel Head
Kaspersky (South Asia)
“Technology is a fast-moving and ever-changing sector. Every year, we try to come up with something new for our partners in helping them to achieve their goals. Good people build great organisations, and that includes our partners who we work closely with. Our main focus will be to deliver a better and differentiated experience to our partner community. Kaspersky is a 100% channel centric company, our growth as a cybersecurity brand is greatly dependent on our channel partners. We have been growing tremendously especially in the B2B market because of the assistance that our partners provide us with.
The e-commerce segment is indeed growing rapidly, however we see it as complementing our partner ecosystem. Not only do we support our partners by providing our solutions, but also extend our expertise to the partners who can learn and have a deeper knowledge about the ever evolving cybersecurity landscape and work towards specializing in their particular field of interest. Our channel partners connect us with businesses who are struggling to cope up with the current cybersecurity scenario. Enterprises and businesses too need expert guidance in order to understand their pain points and deploy solutions according to their needs and budgets. Hence, closely working with partners and cybersecurity companies like us is preferred by the CIOs and CISOs, and we don’t see this trend fading anytime soon. Kaspersky has put sustained effort in attracting new partners and offering more benefits to existing and new ones. The launch of a new partner program – ‘Kaspersky United’ – was one of steps to address these priorities.
