Alive app which is a reality initiative from TimesMobile has bagged Gold at the prestigious Smarties India 2013 awards by Mobile Marketing Association (MMA). Alive was honoured under the Best Product Innovation category for the campaign “Giving Print a new lease of life”.
The concept of Augmented Content has also caught the imagination of many brands and they have used “Alive” app to augment their print advertising campaigns. It has been marked that more than 100 popular brands have used the “Alive” app in recent months for their campaigns.
Ajay Vaishnavi, Director, TimesMobile, said, We are happy to Bag Gold for Alive app in Smarties APAC 2013. We foresee many innovations being offered in the coming months that will allow brands and advertisers to offer enhanced exploration of content, location based deals / offers, m-commerce, walkthroughs, etc. Alive will help consumers to see more innovative content and campaign delivery in the future to leverage the mobile channel in driving loyalty. We are happy to receive accolades by MMA who are embracing this innovative emerging technology.
On a daily basis, about 20 stories are being augmented in the TOI newspaper, which can be scanned through ALIVE for audio / video content, etc. Using the app, users can see the augmented story, as well as share the same on various social networks. In addition to TOI, “Alive” App also works with Print Magazines.
Image Gallery
