Vdopia has announced its entry into a marketing agreement with IAS Media-Digital. The agreement will help significantly drive market penetration for Vdopia's online and mobile video advertising solutions. It will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia's full portfolio of online video products.
"Vdopia's industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region's biggest brands and their target audiences," said Ali Asgar Mir, MD of IAS Media.
"We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS's exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions," said Debadutta Upadhyaya, Vice-President -India, Vdopia Inc., and In-charge for Middle East expansion.
