It has been announced that Wipro (WIT) has recently partnered with the Chennai Runners, as the title and technology sponsor of "The Wipro Chennai Marathon (TWCM) 2012".
It is also stated that Wipro Chennai Marathon 2012- Powered by Chennai Runners, is the inaugural marathon which will be run over 42 km and is expected to have more than 5,000 runners. TWCM 2012 will also provide runners with technology support such as RFID (Radio-frequency identification) based timing technology.
Suchira Iyer, Chief Marketing Officer, IT Business, Wipro Limited, said, "Marathons are a celebration of the human spirit to push boundaries in pursuit of goals. This aligns with the ‘spirit of Wipro’ and is at the core of the corporation's philosophy. We are delighted to be associated with 'The Wipro Chennai Marathon 2012'. This partnership allows for deeper engagement with the community.”
V. P. Senthil Kumar, Race Director, Chennai Marathon, stated, "It has been our vision to host one of the world’s best marathons in Chennai. With Wipro as our title and technology partner, we can see a fruition of our vision. We are convinced that their support and expertise in the technology arena will help us to further heighten the race day experience for participants."
