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Zeno Group has announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization. The launch comes at a time when India is emerging as one of the fastest-growing markets for generative AI adoption, reshaping how consumers discover, evaluate, and trust brands.
GEOfluent measures both visibility and reputation in generative engines, translating signals into actionable insights that enhance discoverability, build authority, and safeguard credibility. At a time when controlling the narrative has never been more critical, GEOfluent is bringing visibility and control to a space that is evolving by the day, sometimes even by the hour. The offering is one of several new products being rolled out, guided by Zeno’s robust AI Framework that accelerates the development, incubation and testing of new client-centric products that span culture, communications, and reputation. With Indian consumers increasingly relying on AI-generated recommendations across categories, from technology and finance to lifestyle and healthcare—how brands appear in generative answers is becoming a critical reputational and commercial differentiator.
“As Gen AI rapidly becomes the front door for information, discovery, and decision-making, a brand’s ability to be visible, accurate, and credible in AI-driven answers is business-critical,” said Michael Brito, Zeno’s Head of Global Analytics. “Zeno’s work is always focused on the interplay of brand communications and corporate reputation. To help brands stay ahead, we’re applying AI in ways that help them both protect and promote their business in today’s increasingly noisy, high-stakes environment.”
GEOfluent continuously tracks and analyzes how brands surface in generative answers across leading large language models. Combining daily monitoring with strategic insights, Zeno’s platform empowers brands to:
· Track Brand Visibility: Monitor mentions across top AI platforms, identify which media outlets influence each model, and analyze frequency, placement, and share of voice.
· Understand What’s Driving Results: Uncover the keywords, prompts, and narratives shaping brand mentions, benchmark against competitors, and quickly connect AI answers back to owned and earned media.
· Monitor and Improve Reputation: Assess tone, sentiment, and narrative framing, flag inaccurate content, and detect reputational risks before they escalate.
“As generative AI reshapes how people seek information and form opinions, communications is entering a new era of inffuence and accountability. In a market like India where scale, speed, and digital adoption are unmatched — brands must actively manage how they show-up in AI-generated answers. GEOffuent gives communicators the intelligence they need to move from reactive reputation management to proactive inffuence in the age of generative search,” said Abhishek Gulyani, Managing Director of India and Head of Corporate Affairs for Asia Pacific at Zeno.
Zeno Data Intelligence and Brand Analysts assess daily prompts running across major AI platforms and extract insights on trends, risks, and opportunities in near real time. They guide clients through a suite of actionable reports detailing brand visibility, share of voice, reputation framing and media influence rankings.
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