ASIRT (Association of System Integrators and Retailers in Technology) 1st Techday on 26th April took off with a roaring start & packed audience. ASIRT presented a business opportunity to its members in wake of Unfair Competition Act - USA.
ASIRT Chairman, Chetan Shah outlining this opportunity explained how this act is aimed at preventing unfair competition and to promote global fair trade practices.
As per inputs received by ASIRT, Shah explained that under the UCA exporters of both products and services to the US have to prove their compliance to the use of genuine software and hardware. This is applicable not only to the manufacturers but to the entire chain including their component suppliers, exporters and logistic as well as service providers; in essence every business associated to anything and everything that goes into exports intended for consumption in the US.
Kshitij M Kotak, President, ASIRT prompted that this Act while protecting the US manufacturing will actually give Indian exporters and manufacturers a huge advantage over other competing nations where piracy is rampant. This opportunity, if supported by Indian Government and grabbed whole-heartedly by Indian manufacturers would result in a booming Indian manufacturing and galloping Indian economy while generating unprecedented employment within India, added Kotak.
Brand Guru Suneel Agarwal gave presentation on Brand building for small companies. He talked about how every small retailer or SI should go about building their own brand & should not latch on to bigger brands. He also presented 5 tips which ASIRT members can practice at little or no cost to build their brands, brick by brick.
Vice President - Atul Khatri conducted the event with his usual panache, welcoming the members and media and introducing each event. ASIRT will conduct similar Tech days every month, which promise to bring a lot of value in terms of learning, networking & tie-ups.
