Bandhan Bank ropes in Rahul Parikh as Executive President and CM & DO
Bandhan Bank has recently roped in Rahul Parikh as Executive President and Chief Marketing and Digital Officer. Parikh will be responsible for the Digital Banking Business P&L and for building a strong digital backbone to support the bank. He will lead the marketing function of the bank, which focuses on furthering brand equity by improving brand salience, customer experience, customer engagement and product marketing.
Parikh has a rich experience of 21 years spanning multiple strategic roles across financial services firms. He has extensive expertise in building and growing asset management and wealth management businesses across physical and digital.
Prior to Bandhan Bank he was with Roots Ventures, where he was a partner and responsible for driving AMC strategy, fund raising, supporting deal-making and investee company operations.
Previously, Parikh was the Chief Executive Officer at Bajaj Capital, where he transformed the organisation by building strong capabilities in areas of digital, marketing, technology, research and advisory, and risk management. Prior to Bajaj Capital, Parikh had held multiple leadership roles at Aditya Birla Financial Services (now Aditya Birla Capital), including that of the Head of Aditya Birla Money MyUniverse, where he spearheaded the category creation of the online personal finance space in India for digitally savvy customers.
Parikh has won numerous external recognitions for his work, winning various awards for his pioneering and cutting-edge work at his previous organisations. He will be based in the bank’s headquarters in Kolkata and will report to Chandra Shekhar Ghosh, Managing Director and Chief Executive Officer.
“I am pleased to welcome Rahul to the Bandhan Bank family. As a young universal bank, digital technology plays a vital role in the way our customers experience our Bank and how we fulfil their expectations. At the same time, having completed five years of our operations, we need to drive our marketing initiatives to support and add value to the strategic roadmap that we have for the Bank. I am sure that Rahul, with his years of experience and expertise, will successfully lead the functions to create value for the customers of the Bank,” said Ghosh.