Compuware Corporation has rebranded its Application Performance Management (APM) products to a single product family name, Compuware Gomez. This single brand approach underscores the integration and unification of the Compuware APM product lines and sends a clear message to the marketplace about Compuware's commitment to industry leadership for its APM business.
Under the new branding, all Vantage products have been renamed with the Gomez brand name. The products from the Vantage family, which placed Compuware in the leadership quadrant of the 2010 Gartner APM Magic Quadrant, continue to be strategically critical to Compuware's APM strategy, and the company will continue to aggressively invest in and develop them. Likewise, the Gomez SaaS family of products will continue to be developed and supported.
This rebranding is another major step in Compuware's continued investment in its integrated APM solution. As part of its APM unification strategy, Compuware recently formed a dedicated APM business unit spanning all APM products and major organizational functions, including engineering, operations, product management, sales, marketing, service and support. This will accelerate the integration and focus for the APM product line, now called Gomez.
"This rebranding is a key element of Compuware's strategic vision and aggressive growth strategy for our APM business," said Bob Paul, President & Chief Operating Officer, Compuware Corporation. "We provide customers with a unique capability to manage application performance in a single, holistic approach that spans data centers, cloud providers, Internet services and end-users. Our competitors' loose partnerships and superficial marketing can't compare to the integrated value offered by Compuware Gomez. One brand name helps conveys that message to our customers, highlighting the unique value that only Compuware can offer."
