CP Plus thrives on an extended network of partners who help the company to grow

Sanjay Gogia
President - Sales , CP PLUS

CP PLUS believes the true success of its Partner Program lies not only in the financial numbers but in the growth stories of its partners. By focusing on delivering value through education and support, CP Plus has transformed the lives of thousands of system integrators and technicians, helping them elevate their skills and businesses.

Channel-friendly policies are the most vital factor in India’s corporate business landscape. India being a country where the majority of businesses are still family-run, these channel-friendly policies foster trust and long-term relationships between companies and partners.
By offering attractive margins, transparent communication, and consistent support, the policies of CP Plus encourages distributors and resellers to actively promote and sell its products and solutions.
“This approach not only strengthens brand loyalty but also drives market penetration in a highly competitive space like India,” observes Sanjay Gogia, President - Sales, CP PLUS. “Ultimately, channel-friendly policies empower partners to become more engaged stakeholders, boosting overall growth and profitability.”

KEY ELEMENTS OF CHANNEL POLICY
The essential elements of a channel-friendly policy for CP Plus includes attractive margin structures, easy access to product training, factory tours, and dedicated partner support. Providing fair margins ensures that partners are adequately rewarded for their efforts, while product training equips them with the knowledge to sell effectively. Exclusive factory tours help to establish transparency in the mutual vision.
Additionally, offering dedicated support, whether through marketing, technical help, or incentives, ensures partners remain motivated.
“At CP PLUS, the channel-friendly policy we have implemented has been pivotal to our expansion and dominance in India’s complex and diverse market, leading us to build an extensive network of more than 30,000 partners across the country. We have crafted a model that puts our partners at the heart of our strategy, providing them with not only financial incentives but also the tools and resources they need to succeed,” explains Sanjay.
CP Plus has already established more than 50 CP PLUS Galaxy Stores in collaboration with local distributors not only in metropolitans but in the remotest corners of India, making dependable security accessible to Indians even in Port Blair in Andaman, Churu in Rajasthan, and Cochin in Kerala. Its partner network benefits from clear communication, dedicated technology shows and training programs, exclusive factory tours, and an open feedback loop, which has fostered trust and long-term partnerships. This has allowed the company to penetrate deeper into tier-2 and tier-3 cities, achieve greater scalability, and consistently meet regional demands, cementing the leadership of CP Plus in the industry.
The continuous upskilling, offered through its various training programs, has been key to the success of both partners and CP Plus.
“We measure growth by the empowerment and sustainability of our partner network - when our partners grow, we grow. This people-centric approach is always at the core of how we evaluate our program’s impact,” sums up Sanjay.