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Customer demands spur Office Automation growth in India - Toru Hasegawa

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Toru Hasegawa,
Divisional Managing Director, Solutions Division,
Panasonic India


Panasonic is heavily focussed on the SME Segment. It believes in the introduction of such models which can give value add to the end-consumers and ensure that the customers get value-for-money by offering him lower CPC through programmes like Genuine Refill, thereby bringing the total cost of ownership down. Apart from a customer-centric approach, it introduces regular channel and loyalty programmes for Tier-I and Tier-II markets to motivate all its performing partners and SIs to consolidate a strong relationship.

“Panasonic currently has 1,115 unique service centres providing one-stop solutions and 250 brand shops and we are looking at expanding them further. We are focussed on localization of products and technologies to suit the domestic requirements, by making ‘Indovation’ integral to its business strategy which means creating products in India for the Indian market. As a philosophy, for us the customer comes first and we provide the best after-sales service to cater to customer needs and focus on customer’s satisfaction, which is of utmost importance to us.”

Considering the urbanization challenges, India has taken the right path to manage its urbanization better by the initiative of creating 100 smart cities. The innovations in sustainability and advancements in technology will result in evolving and reinventing Indian cities to become world-class sustainable townships, which will not only improve the quality of lives for residents, but have very less negative environmental impact too. However, there is also a time factor consideration to this as creating smart cities could potentially take up to 10–20 years and not only requires government’s initiative but citizens involvement too. Panasonic is equally committed towards contributing to the society and environment with technological innovations. Fujisawa Sustainable Smart Town is one such initiative on its part to build a sustainable, self-reliant and smart city in the vicinity of Tokyo.