eBay India has revealed the key highlights of eBay India Summer Mobile Commerce Survey, showcasing the shopping habits of mobile commerce users in India. This survey was conducted with 1,345 eBay India users in April 2013.
Muralikrishnan B, Country Manager, eBay India, stated, “Mobile commerce adoption has increased significantly in the country due to multiple factors such as enhanced 3G penetration and availability of affordable smartphones. As pioneers of Mobile Commerce in India, it is heartening to see such a huge shift in the way Indians shop. As active evangelists of the medium, we will continue to innovate and offer consumers with the best shopping experience.”
The key findings of the Survey reveal that 59% of the Mobile shoppers stated they would consider shopping on their Mobile phone this summer to avoid the summer heat and crowded market areas. Amongst gadget shopping, 67% of the mobile shoppers are seeking to buy Mobile phones, followed by tablets at 35%. The survey also reveals that 83% of the Mobile shoppers prefer to use their Mobile to shop for themselves, while 30% of consumers use their Mobile to shop for their parents, 29% for their spouse and only 19% of shoppers use their Mobile to shop for children.
85% of all the respondents stated that they accessed shopping sites or shopping apps on their mobile device. 53% of the consumers have surfed the eBay website via mobile phones / tablets, according to the findings of the survey.
