Google is seeking to recruit news organizations for a new licensing project related to artificial intelligence. This indicates the company’s efforts to strengthen strained ties with the news industry. The company plans to launch a pilot project initially with about 20 national news outlets. The tech giant is at present exploring and experimenting with new types of partnerships and product experiences, but has not shared any details yet.
“We’ve said that we’re exploring and experimenting with new types of partnerships and product experiences, but we aren’t sharing details about specific plans or conversations at this time,” a Google spokesperson told Bloomberg.
The report states that getting Google to pay for content for its artificial intelligence (AI) efforts could mark a victory for media companies amid falling readership and ad revenues.
Besides inking partnerships with the Associated Press and Reddit, Bloomberg adds that Google hasn’t made the same type of media deals as rivals like Perplexity and OpenAI, both of which pay publishers for their content.
One source is also believed to have told that Google’s licensing effort is designed around specific products, without sharing further details of the project.
As reported, Google cites articles and online publications in its AI Overviews, the brief AI-generated responses at the top of search results. Publishers argue these summarizations have reduced traffic to their sites, though they are reluctant to hide their content from Google’s AI out of concern that they would be less visible in search results.
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