HCL Learning, the education & learning division of HCL Infosystems Ltd., announced its partnership with Big Bazaar to offer HCL Learning products in their respective stores across the country. This initiative, to offer quality education through technology is aimed at reaching students and parents directly through an organized trade channel. With examinations on the anvil, parents need quality educational products for the best possible preparation for their children such as the MyEduWorld Marks Booster pack, which is available on a pen drive in the Big Bazaar stores. At major Big Bazaar outlets, the customers will be also be able to see a live demonstration of the product.
HCL Learning will also undertake various activities like school activations i.e., promotions in more than 500 schools across India during the period of January to March 2013 and also, creation of an online sales channel for customers to buy HCL Learning products .
As part of the tie-up with Big Bazaar, HCL has introduced a special offer MyEduWorld Marks Booster Pack: “1+1 Free” - launch offer.
Speaking on the occasion, Mr. Rothin Bhattacharyya, EVP - Marketing, Strategy, Corporate Development, HCL Infosystems Ltd., said, “The tie-up with Big Bazaar is part of our strategy to advance into the B2C space apart from our presence as a leading B2B learning solutions provider. Digital Learning is the way forward in the education space even as we see increasing usage of learning in mobile devices. Aiding in this trend is the availability of a disruptive product like MyEduWorld rich marks booster learning content that offers student scope for not only revision and practice but also a platform to continuously evaluate and improve their preparation levels for examinations. I am very positive that the availability of our products in retail will be another significant step in the growth of digital learning and students, teachers and parents will all benefit. ”
