With consumers continuing to use a multitude of channels to communicate with brands, broadcasters and enterprises, having a tool for real-time engagement is becoming key to staying relevant in today’s fast-moving market. Keeping in mind this need, IMImobile has launched a universal platform, DaVinci Social that provides enterprises such as banks, retailers, utilities, brands and broadcasters with the tools they need to listen, contextualize, respond, publish and analyze mobile and social media customer interactions.
DaVinci Social will provide users a coherent, unrestricted view over the mobile and social landscape, allowing users to manage inbound and outbound content across SMS, MMS, email, Twitter, Facebook, Instagram and YouTube from one single dashboard. With multiple channels connected into the platform, users can build and deploy consumer engagement campaigns to grow an audience base, deliver instant customer service over mobile and social media channels, and publish or distribute user generated content to multiple outbound channels.
Sudarshan Dharmapuri, Vice-President Product Management, IMImobile, stated, We are excited to launch DaVinci Social during the Social Media Week in Mumbai. The launch of DaVinci Social represents a key milestone in accelerating IMI’s growth strategy and further cementing the company’s positioning as a leading technology and solutions provider at the cusp of mobile, social and cloud technologies.
DaVinci Social can be utilized by multiple types of users for a number of different purposes. Broadcasters can utilize DaVinci Social to quickly filter incoming audience communications for external publishing to other audience visible channels, including widgets, websites, on screen overlays, mobile sites, second screens and presenter tablets.
