Manthan Systems has released a special report titled ‘Mobile Business Intelligence and Analytics – New Trends in the Retail Industry’. The report challenges the common view of Mobile BI as yet another platform for delivery of Business Intelligence. The real future of mobile BI lies in applications that take analytical insights to novel retail scenarios and new users that had no access to it until now, the Manthan report states.
Atul Jalan, CEO, Manthan Systems said, “Mobile Business Intelligence is most definitely the latest buzzword in the retail industry. But what most people are forgetting is that there is a lot more to mobile analytics than taking reports that were accessed on desktops and pushing them on to smartphones and tablet devices. Retailers deploying a mobile strategy should remember that the true potential of mobile BI can be realized only when it is deployed in a variety of business situations and roles that were untouched by BI and analytics so far. That is the true indication of a successful mobile BI strategy.”
