New Cohesity partner program aims to accelerate channel growth

Cohesity’s comprehensive partner ecosystem includes resellers, MSPs, OEMs, technology partners, and distributors, with its Aspire program offering Associate, Preferred, and Premier tiers—each with tailored benefits—and an authorized distributor track to enhance reseller value and collaboration

Cohesity, a leader in AI-powered data security, has introduced the Cohesity Aspire Partner Program, a new, unified framework built for the modern partner landscape. Aspire aims to simplify how partners across diverse business models and routes to market can engage with Cohesity to drive profitability, unlock new revenue streams, and access certifications and training.

“The Cohesity Aspire Partner Program significantly transforms how we do business with partners across India and SAARC, and enables them to succeed,” said Mayank Mishra, regional director of Sales for India and SAARC, Cohesity. “We’ve taken a future-forward approach. This empowers faster growth, profitability, and opportunities to stand out in today’s competitive market. It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model to meet changing market demands. Just as important, Aspire has been purposefully designed with customers in mind to ensure they have complete confidence in knowing their solution is being delivered by a proven and trusted Cohesity partner.”

The Cohesity partner ecosystem encompasses all partner types including Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. Aspire participants can qualify for Premier, Preferred, or Associate tier levels with corresponding benefits. The umbrella program also features an authorized distributor component geared towards bringing more value to Cohesity resellers. All facets of the program are aimed at providing a modern, integrated, built-for-scale experience, starting with a centralized, easy-to-use portal that serves as the gateway to resources and enablement tools.

Underscoring Cohesity’s commitment to accelerating partner success, the program represents an investment in partners across three dimensions:

·       Profitable growth – offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources.

·       Technical strength – facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Multiple certifications further allow technical professionals to demonstrate their Cohesity data management skills and mastery for real-world environments. A special Cohesity Aces program additionally recognizes top technical partner experts and brings them into the heart of Cohesity innovation with privileged access, hands-on virtual labs, and more.

·       Differentiation – provides multiple paths for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorized training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner. 

“Cohesity continues to lead the way in helping organisations strengthen their cyber resiliency in the face of escalating threats,” said Atul Gosar, Director, Network Techlab (India) Limited. “Their innovative, AI-driven approach to data security and rapid recovery sets them apart in the market. We're proud to deepen our partnership and bring these critical capabilities to our customers, empowering them to protect, detect, and recover with confidence—today and into the future.”