RAJESH GOENKA
Director, Sales & Marketing,
RP tech India
NEED OF A PARTNER PROGRAMME
Partner Program is like blood in the body as it sets up the target between OEMs, Distributors and partners. Partner program binds all the three stakeholders together so that they can plan, sale in and sale through appropriately. Significantly, it acts as a regular reminder of for the entire duration of the program. In the absence of partner engagement programs, a business can become pure transactional where there is only a buy and sell relationship. This should not be a scenario for a long term and sustainable partnerships and therefore, partner programs are critical for business growth and success.
IMPORTANCE OF PARTNER PROGRAMME
No program can be implemented successfully without an investment. The investment can not only in the form of rewards but it can also be in sales support. Also, partner programs give recognition to channel partners, which is equally important to maintain the tempo and motivation of the entire ecosystem.
MAIN CONCERNS TO ADDRESS
The criteria RP tech India take into consideration are business targets, rewards, linearity, business hygiene and the additional breakthrough the partner program will be able to generate. A point-based partner program is the most popular and effective program implemented by RP tech India along with various vendors.
