Panasonic has released its new range of SMART VIERA flat panel televisions centered on five pillars of- quality picture, networking, easy operation, design and eco-friendliness.
Daizo Ito, President, Panasonic India said, “India has been one of the most important countries and potential growth area, owing to the vibrant energy and high potential in the country and Panasonic continues to bring latest innovation in technology and solutions customized to consumer lifestyles here. We are also reaching out to the deeper pockets with our wide range of products through widened distribution and channel network. With the new range of flat panel televisions and home theatre systems, Panasonic is reiterating its commitment to the Indian market.”
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Manish Sharma, MD, Consumer Product Division, Panasonic India said, “Panasonic is betting on flat panel televisions that bring in over 40 per cent of revenue and our range LED, LCD & Plasma TVs branded as SMART VIERA is the first engine growth driver for Panasonic’s business. Primarily targeted at the tech savvy generation of consumer, we will be making an investment of Rs. 210 crores towards marketing and promotions for this segment this year.” He further added, “With the latest introduction in existing line-up of SMART VIERA, we are aiming to capture 15% market share in flat panel category in India this year.”
