Partners working alongside IBM to future- proof customers’ business with AI

YUKTI PUNJABI
DIRECTOR, ECOSYSTEM, IBM INDIA & SOUTH ASIA

“IBM’s ecosystem strategy is centered on accelerating the adoption of AI and hybrid cloud – two of the most transformational technologies of our time – that are helping enterprises vastly enhance productivity and accelerate innovation. As part of our latest Future Proof program, we are working with our partners across India to help clients move quickly and future-proof their businesses with AI, focusing on a strong foundation, improving ROI, and fast-tracking execution.

A LONG-TERM VISION FOR IBM & PARTNERS

IBM is focused on establishing a long-term growth engine for both us and for our partners. They will be the force multiplier that furthers our charge into new markets and clients. Whatever challenges clients face, our ecosystem will bring the best of IBM to help them navigate into positions of strength, laying the foundation to drive new client acquisitions and expand our footprint through the Future Proof program.

Emerging markets across tier 2 and 3 cities in India are fast becoming growth centers with huge talent potential, lower costs and proximity to industrial hubs. To leverage this opportunity, we have been actively recruiting, onboarding, and activating a robust network of local and regional VARs, System Integrators and Managed Service Providers in these markets over the last two years.

As India moves ahead in its digital transformation journey, our business partners will play a critical role, evolving from product resellers to strategic enablers—co-creating, deploying, and scaling AI, automation, hybrid cloud, and security solutions that meet sector-specific needs.”