Prime Focus Technologies (PFT) has released Domain Centric Cloud (DCC). It connects broadcasters, content suppliers & playout origination centres.
With the DCC operational in India, broadcasters are now able to connect directly with pre-built business processes and technology infrastructures and instantly reap the benefits of being part of a Digital Media Supply Chain without having to suffer the pit falls of costly capital expenditure, heavy design and implementation projects associated with other platforms. PFT specialises in handling the 'heavy-lifting' service activities for broadcasters such as QC, transcoding and mastering that are often time-consuming and expensive processes for broadcasters to undertake. PFT's services enable the broadcaster to concentrate on the creative process and dedicate their time and resource to producing high quality content.
Ramki Sankaranarayanan, President &CEO, Prime Focus Technologies said, "This has been a revelation for the industry. Having the ability to deliver HD or SD content at high speed to multi-platforms is a huge advantage for broadcasters and they are now reaping the enormous benefits of switching to file-based workflows, such as greater efficiency, both in terms of costs and time, and creative enablement. With the interest already generated from within the industry, and with new organisations joining the ever-expanding Cloud, we are now committed to creating such domain centric clouds in international markets."
