Connected lifestyle tech brand Noise has announced the appointment of Smeer Chopra as its Chief Financial Officer. He will work closely with the founders to identify the right opportunities for organisation growth and strengthening process efficiency while driving fiscal and financial governance.
In his role, Smeer Chopra will be responsible for driving strategic initiatives around financial controllership, business partnership, financial planning and cost optimisation. He has previously worked with companies like Lenskart, Bharti Retail, Bharti WalMart, and Coca-Cola.
Amit Khatri, Co-founder, Noise, said, “We are scaling up everyday and so is our organisation. As a step towards strengthening and diversifying our leadership team, I am delighted to welcome Smeer as we venture towards accelerating our growth at both business and organisational level. We are confident that with his experience and demonstrated leadership, we are primed for greater milestones and profitability in the coming years.”
Smeer Chopra said, “Noise’s emergence as a leader in the smart wearable industry has been remarkable, and with the brand being at a critical growth juncture, it is an opportune moment for me to leverage my expertise to contribute to the brand's efforts towards scaling up.”
