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Swiggy sends reminders via notifications and WhatsApp, and orders are fulfilled on a first-come, first-served basis—making food delivery more exciting and exclusive.
India’s leading online food delivery platform, Swiggy, has launched a new, innovative feature called ‘Drops’, designed to bring a touch of exclusivity and excitement to its users. Swiggy Drops introduces limited-edition dishes curated by celebrity chefs and popular restaurants, offering a fresh and premium twist to the food delivery experience.
With Swiggy Drops, customers get access to exclusive recipes that are not available on the regular menu of the partner restaurants. These specially crafted items are made available for a limited time and in limited quantities, making them truly unique and desirable. From gourmet meals and fusion cuisine to regional specialties, each ‘Drop’ promises a new culinary adventure.
Here’s how it works: Drop dates and timings are revealed in advance through Swiggy’s social media channels like Instagram, Twitter (X), and Facebook. Interested customers are directed to the Swiggy app, where they can book a slot to order the exclusive item. If slots run out, users can join a waitlist for a chance to grab the next available spot. Swiggy also sends reminders and alerts via in-app notifications and WhatsApp, ensuring users don’t miss out.
Orders are processed on a first-come, first-served basis, adding to the thrill and urgency of the offering. This limited-time availability and premium positioning aim to drive customer engagement, brand loyalty, and repeat app usage.
The feature also provides a platform for chefs to showcase creativity, and for food lovers to explore rare and signature dishes without stepping out. With food trends rapidly evolving, Swiggy Drops blends digital innovation, FOMO marketing, and experiential dining—redefining how modern India enjoys its food.
This launch reaffirms Swiggy’s commitment to personalized, high-quality food delivery, setting a new benchmark in the online foodtech industry.
With Swiggy Drops, customers get access to exclusive recipes that are not available on the regular menu of the partner restaurants. These specially crafted items are made available for a limited time and in limited quantities, making them truly unique and desirable. From gourmet meals and fusion cuisine to regional specialties, each ‘Drop’ promises a new culinary adventure.
Here’s how it works: Drop dates and timings are revealed in advance through Swiggy’s social media channels like Instagram, Twitter (X), and Facebook. Interested customers are directed to the Swiggy app, where they can book a slot to order the exclusive item. If slots run out, users can join a waitlist for a chance to grab the next available spot. Swiggy also sends reminders and alerts via in-app notifications and WhatsApp, ensuring users don’t miss out.
Orders are processed on a first-come, first-served basis, adding to the thrill and urgency of the offering. This limited-time availability and premium positioning aim to drive customer engagement, brand loyalty, and repeat app usage.
The feature also provides a platform for chefs to showcase creativity, and for food lovers to explore rare and signature dishes without stepping out. With food trends rapidly evolving, Swiggy Drops blends digital innovation, FOMO marketing, and experiential dining—redefining how modern India enjoys its food.
This launch reaffirms Swiggy’s commitment to personalized, high-quality food delivery, setting a new benchmark in the online foodtech industry.
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