The channel is pivotal to New Relics’ expansion strategy in emerging markets

SIMON LEE
SENIOR VICE PRESIDENT OF ASIA PACIFIC AND JAPAN, NEW RELIC

“Channel partners are instrumental in expanding New Relic’s footprint across emerging markets and smaller cities in India and across the Asia Pacific region more broadly. By cultivating a robust network of authorized and certified partners, (including solution providers, managed service providers, and technology partners), New Relic ensures its observability solutions are accessible to a diverse range of customers.

AN ENHANCED PARTNER PROGRAM

To enable enterprises to achieve their goals, New Relic recently launched its enhanced Partner Program which has been expanded to include AI-focused sales enablement and technical certifications for channel partners. The program offers comprehensive training and accreditation, equipping partners with the necessary skills to address complex customer challenges. It empowers partners to deliver tailored solutions across various industries and geographies, enhancing customer engagement and satisfaction, while at the same time offering partners increased revenue opportunities. New Relic has also bolstered its support for the channel by hiring dedicated regional resources including partner managers and engineers. This focus on regional engagement ensures that partners in tier 1 to tier 3 cities are well-equipped to serve their local markets effectively.

New Relic’s channel partners are pivotal contributors to accelerating digital transformation across industries. To support this evolution, New Relic’s Partner Program provides extensive training and certification opportunities through New Relic University. Additionally, partners have access to co-marketing opportunities, sales tools, and technical support, enabling them to effectively represent New Relic products and services in the market. Collaboration with Global System Integrators (GSIs) and hyperscaler partners like AWS also sits at the heart of New Relic’s strategy.”.