Vdopia has marked the second anniversary of its entry into mobile advertising and its 4 billionth mobile video ad served. Vdopia established the mobile video ad category with the launch of its pre-app and in-app ads for iPhone in 2009. The company now serves multiple smartphone and tablet platforms, across mobile web and apps.
Co-founder and CEO Vdopia, Srikanth Kakani says, "Delivering four billion video ads in two years is a significant achievement." Vdopia has also announced two strategic alliances with the Interactive Advertising Bureau (IAB) and Horn Group to further support its top position in mobile video advertising for the future growth.
Vdopia joined the IAB's Mobile Marketing Center of Excellence to take an active role in helping shape the ad industry's adoption of mobile video. Vdopia has also retained Horn Group as its digital communications agency of record for its mobile business.
