To provide a platform offering the youth with an opportunity to showcase their talent and express them, Videocon Mobile Services has announced starting a Youth Engagement programme - "Young Manch". Through this Young Manch, Videocon Mobile Services seeks to bring forward and showcase the talent amongst the Indian youth. The company will be running the "Young Manch" programme across 30 cities, over 120 colleges/institutes and will connect with over 10 lakh students. Starting from participation at the college level, the winners will then compete at the city level under the City Finale, who would further compete at the Grand Finale which will be at the state/circle level Activity.
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Arvind Bali, Director & CEO, Videocon Telecommunications, said, "Youth today has a lot of energy, and through this medium, our endeavour is to channelize their energy to a more positive and competitive environment. This initiative will enable youth to discover and showcase their talents and will also prepare them to face future competitions. Among other promotions mediums including on ground, on air, Print media, there will be a whole lot of engagement on digital media including YouTube and Facebook, which the youth today is glued on to."
"Young Manch" will be an ongoing event and will be running every year. We have already kick- started the programme in some colleges across Punjab and Haryana, and the response is overwhelming,ā he added.
Their talent will be judged by a panel of eminent judges at each level. The promotion programme will be a mix of on ground, i.e. events in colleges/institutes, On Air, i.e. Radio, and Print, i.e. Newspaper ads and Digital media including YouTube and Facebook integration.
