Vuclip has announced its new advertising unit, Vuclip Click2Vid. Vuclip Click2Vid is a mobile video ad unit that provides a rich media experience across 5,500 devices, including smartphones, feature phones and tablets, without requiring time consuming, manual adjustments by brands or advertising agencies. This innovative ad unit is powered by Vuclip's unique, proprietary technology engine.
Vinod Thadani, COO MadHouse India said, "We've been helping our brand owners get very focused on targeting consumers where they spend the majority of their time - on their mobiles-and Vuclip has helped us achieve great success. Vuclip Click2Vid has even enabled us to take television commercials and run them on mobile and enable consumers to interact with them - an innovation I thought would never be possible!"
Ashwin Puri, Global Head of Advertising & MD, Southeast Asia for Vuclip said, "We're hearing from our pilot advertisers that we have nailed the perfect combination of respect for the user and efficiency for advertisers by making mobile advertising device agnostic. We already have a track record of delivering optimized mobile video to more than 5,500 device types and this announcement is an extension of that. Our priority is to connect consumers with brands without friction."
