YouTube has unveiled a new AI-powered advertising tool called Peak Points, aimed at revolutionizing how ads are inserted into videos. The feature uses Google’s Gemini AI to analyse content and identify the most engaging moments in a video, placing advertisements directly after those high-impact segments. The new system is designed to insert ads immediately following “peak” moments of a video, when viewer attention is still at its highest.
In a blog post, YouTube highlighted how the feature is intended to benefit both advertisers and content creators. Advertisements are a major source of income for the video-sharing site, and a portion of the ad revenue is distributed to creators. By targeting peak viewer interest, Peak Points is expected to drive better results for brands while potentially increasing earnings for video creators.
The company has long experimented with ad formats to maximize their impact. From pre-roll ads to unskippable segments and even a recent trial of pause-screen adverts, YouTube has consistently sought to ensure advertisements are viewed.
The new AI tool represents a continuation of these efforts, but with the added benefit of AI-driven precision.
While still in its early stages, Peak Points signals a broader shift towards smarter and more data-informed advertising strategies on digital platforms. As the pilot continues, advertisers and creators alike will be watching closely to assess its performance and impact.
Also Read: YouTube to roll out AI-powered music generation tool for creators
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