Zen Mobile, part of the 15-years-old Teleecare group, has appointed Vaibhav Shastri as the company’s new CEO. Shastri previously served as the head for mobile business in Micromax and had a significant role in driving the success of several of Micromax’s mobile initiatives during his tenure.
Shastri has an experience of nine years in the mobile industry and
 a successful track record in helping build profitable brands as well as brand management.
“The Indian mobile industry is undergoing a gradual change – in a country like ours where the average income is not very high; the affordability of the product is a significant aspect for the consumer. The maximum growth expected is from the rural market in the near future which holds two-thirds of India’s population. The Cellular Operators’ Association expects that the number of mobile phone subscribers will rise to 525 million by 2010. I am looking forward to establishing Zen Mobile as one of the leading brands in India,” said Shastri.
Vaibhav Shastri will lead the national launch of Zen Mobile and look towards strengthening the position of the company across the country. This is particularly important, given that the company has recently launched its pan-India operations under the Zen Mobile brand.
