ZTE Telecom India Private Ltd is foraying into the Indian open market with its range of smartphones and tablet PCs for its Indian customers. ZTE is one of the largest mobile device manufacturers in the world with a portfolio ranging from entry-level to high-end smartphones.
In order to establish pan-India presence, ZTE has inked a strategic partnership with Pune-based Calyx Telecommunications, a part of the Calyx Group. The Group is currently engaged in real estate, media and entertainment and is aspiring to get into power and hospitality sectors in the near future. Under this partnership, ZTE will provide best-in-class products and post-sales services, and Calyx will be responsible for distribution, sales and marketing.
Xu Dejun, CEO, ZTE India, said, "As we foray into the handset open market, we are delighted to partner with Calyx Telecommunications. Backed by our strong portfolio and R&D capabilities supported by Calyx Telecommunications strong financing background and distribution channels, we expect to emerge as a key player in the Indian smartphone arena. Globally, ZTE is the fourth-largest handset manufacturer and we are certain to strengthen our position in India, which is a key growth propeller for us, contributing to 10% of our overall revenues. We feel it is a perfect synergy between two companies who share the same vision of empowering the Indian handset market."
Dr Gaurav Somani, Executive Director, Calyx Telecommunications, said, "We are delighted to partner with ZTE which is one of the most reputed players in the telecom sector. This partnership will substantially help us broaden our portfolio into the telecom sector. We are also sure that ZTE will find immense benefits with this relationship, which will help both the companies, emerge as strong players in the Indian market."
ZTE will enter the Indian smartphone market with an initial portfolio of five different models of smartphones ranging from Rs.5,799 to Rs.14,999. The launch will be followed with the introduction of tablet PCs in the Indian market.
