Zynga enters Indian Market

Zynga has opened its India operations in Bangalore. Zynga India will focus on game development and large-scale infrastructure to support the delivery of Zynga social games like Farmville, Mafia Wars, Café World and FishVille to Indian players.

According to the Internet & Mobile Association of India, internet users playing online games has risen to 89 compared to the previous year. India is projected to become the third-largest online market after China and the U.S. by 2013.

Mark Pincus, CEO, Zynga, said, “India offers some of the world’s most sophisticated and rich technical talent bases and we are thrilled to have a local presence.”

Zynga India will add to its current game studios in San Francisco, Los Angeles, and Baltimore. It is looking to recruit computer scientists and engineers who are experienced in building scalable infrastructure to handle more than 70 million daily active users.

“We are excited to be launching the first international facility for Zynga,” said Shan Kadavil, Country Manager, Zynga India. “Our focus will be on building the next- generation infrastructure that can handle the tremendous growth of Zynga games.”