Deepti Sampat Joins Air India as VP - Marketing

In a strategic move aimed at bolstering its brand presence and marketing initiatives, Air India has appointed Deepti Sampat, a seasoned marketing professional from Vistara, as its Vice President of Marketing. This significant appointment underscores Air India's ongoing transformation under the Tata Group’s leadership, as the airline strives to reclaim its position as a leading global carrier.

Deepti Sampat brings with her a wealth of experience in the aviation sector, particularly her notable contributions during her tenure at Vistara, where she played a pivotal role in shaping the brand's marketing strategies. Her expertise in crafting compelling brand narratives and executing impactful campaigns is expected to bring fresh energy to Air India's marketing endeavors.

Deepti has been an integral part of Vistara’s journey since July 2019, contributing significantly to its emergence as a premium airline in India. Known for her innovative approach to brand-building, Deepti has consistently demonstrated a knack for understanding customer preferences and translating them into memorable marketing campaigns. Her ability to balance creativity with data-driven insights has earned her a reputation as a results-oriented leader.

In her new role at Air India, Deepti will be tasked with enhancing the airline’s market position, spearheading brand strategy, and ensuring a seamless alignment of the airline’s marketing efforts with its broader business goals. Her appointment is timely, as Air India is undergoing a brand overhaul that includes fleet expansion, improved customer service, and enhanced digital engagement to compete with global carriers.

Since the Tata Group's acquisition of Air India, the airline has been on a mission to restore its legacy as India’s flag carrier. With a focus on modernizing operations and elevating customer experience, the airline has been recruiting top talent to lead its transformation. Deepti Sampat’s appointment aligns perfectly with this vision, reflecting the airline’s commitment to building a team of experts capable of driving innovation and excellence.

Deepti’s appointment marks an exciting chapter in Air India’s journey towards redefining Indian aviation, and industry experts are eager to see how her vision and leadership will shape the airline's future.