Google’s Veo 3 now publicly accessible via Vertex AI

Previously limited to select users, Veo 3 now enables broader experimentation and scalable video generation by producing high-definition visuals with synchronized audio, realistic physics simulations, and detailed elements like lighting, colour, shadows, and lifelike human motion for cinematic results

Google has officially launched the Veo 3 text-to-video model in public preview, making it accessible to all Google Cloud customers and partners via Vertex AI. This move expands access to Veo 3’s advanced generative video capabilities, allowing businesses and developers to create high-quality videos using simple text prompts.

Previously limited to select users, Veo 3 now supports broader experimentation and scalable video generation. The model produces high-definition visuals combined with synchronized audio and realistic physics simulations, delivering cinematic results with lifelike water, shadows, and human motion. It also captures detailed elements such as lighting, colour, and movement to enhance realism.

Safe, scalable AI video innovation

Google has incorporated safety features, including content filters and SynthID technology, to promote responsible usage of the generative video tool. Early adopters like Freepik, Lightricks, and Pencil have already integrated Veo 3 into their creative workflows, speeding up content production and boosting efficiency.

Beyond the US, Google is expanding Veo 3’s reach internationally. Users in the UK with an AI Ultra plan can now access the full version through Google’s Flow platform, while Pro users are granted limited trial access via the Gemini app. This rollout reflects Google’s commitment to making sophisticated generative AI tools widely available for creative and commercial use.

With Veo 3, Google aims to revolutionize how video content is produced by combining ease of use with professional-quality output, empowering a diverse range of creators and businesses to innovate and streamline their media production processes.