PETER JAYASEELAN, VP & MANAGING DIRECTOR SOUTH
ASIA AND CHANNELS (APAC), JABRA
Jabra believes AI can transform collaboration, but its effectiveness depends on the quality of the surrounding technology environment. The company is therefore focused on making professional collaboration simple, scalable and accessible to enterprises and SMEs. India remains a strongly partner-led market, with Jabra investing in training, certifications, solution knowledge and demand-generation support. As the market expands beyond personal audio towards video collaboration and meeting-room solutions, partners are being encouraged to develop broader solution expertise. Jabra summarises its strategy through three priorities: enablement, conversion and earning. By combining knowledge, demand generation and customer engagement with sustainable margins, the company wants partners to build higher-value, solution-led collaboration businesses and deepen their customer relationships.
