IndiaFirst Life Insurance, promoted by Bank of Baroda and Andhra Bank, successfully carried out a life insurance awareness drive through the month of June 2019, to commemorate the National Insurance Awareness Day. As a part of this drive, the company conducted 50 service camps pan-India, at the partner bank branches - Bank of Baroda (BoB) and Andhra Bank (AB). Spreading awareness on Life Insurance, IndiaFirst Life took this initiative to bring risk protection to every strata of the social fabric, in-line with the Insurance Regulator Development Authority of India (IRDAI) mission.
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Commenting on this awareness initiative, Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance, said, “We understand our responsibility as a life insurance entity in making an impact by strengthening the awareness of insurance, to the last mile customers. Our focus is to ensure IndiaFirst Life presence in 100% pin-codes of India - not only by selling but by providing all these customers with best-in-class service.”
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The drive covered 50 camps across 18 states in the country, with a view to educate its attendees on the basics of life insurance. In addition, during these camps the company resolved many queries on-ground and primed the importance of persistency and seamless claims, to the patrons.
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“In this FY 20, IndiaFirst Life endeavors to spread its service camp footprint to 720 locations across 3700 bank branches.” he added.
