Samsung TVKey Cloud revolutionizes home entertainment

Samsung has transformed the television viewing landscape with the launch of TVKey Cloud Technology, a groundbreaking solution that eliminates the need for traditional set-top boxes. Co-developed with NAGRAVISION, this innovative technology allows users to enjoy live TV seamlessly and without additional hardware, ushering in a new era of clutter-free entertainment.

The TVKey Cloud simplifies live and on-demand content access, enabling users to navigate their favourite programs with a single Samsung Smart TV remote. This approach not only reduces the need for extra cables and devices but also delivers a sleek and modern viewing experience. The technology is available on Samsung’s 2023 and 2024 Connected TV models, including Ultra HD, OLED, QLED, and Neo QLED series.

A standout feature of TVKey Cloud is its advanced security. It leverages on-chip protection to ensure service providers’ subscribers can access premium content securely, safeguarding against unauthorized usage.

"TVKey Cloud technology is Samsung's latest in a series of innovations towards powering Digital India. It helps cable and satellite television providers deliver secure and high-quality content so that consumers can enjoy their favourite content on Samsung TVs seamlessly. The innovative technology will set a new standard in India's television industry," said Dipesh Shah, Managing Director of SRI-Bangalore.

Whether it’s pure broadcast, hybrid broadcast-OTT, or OTT-only services, TVKey Cloud allows service providers to deliver high-quality content directly to the TV with its built-in set-top box functionality. This content convergence ensures consumers enjoy a unified, sophisticated entertainment experience with top-notch security.

Embedded directly into the connected TV’s chipset, this advanced security feature delivers premium content, keeping the intellectual property protected. This also ensures that content providers can protect their long-term content investments.

Samsung TVKey Cloud is currently available with cable & satellite television providers in India - GTPL and Dish TV - offering unmatched viewing experience to subscribers.

TVKey Cloud will enable service providers to deliver a variety of services – from live broadcast to on-demand content – with minimal hardware. All that’s required is an internet connection (Broadband, 4G, or 5G) to authenticate the live TV signals fetched via Cable or DTH Antenna.