Vodafone Idea is now 'Vi'
Vi is a new design system, not just an identity. It leverages legacy but is also transformational in its intent and signals that change. It stretches across consumers and businesses, and across all classes, geographies, urban and rural. It is flexible across formats and works well with partners.
The name Vi is much more than an abbreviation of Vodafone and Idea. It is shorter, simpler and while referencing the origins of the two brands, Vi (read as ”we“), also reflects the collective nature of Indian society. It is not just about me, it’s especially about ”we“.
The ”i“ is always punctuated with a bold mustard dot. It is confident, surprising and delightful. It reflects the throbbing and progressive pulse of India. It is unique, continuously unpacking amazing possibilities, and always putting customers at the heart of everything.
Starting today, Vi ads will be on TV and digital platforms, followed by a high decibel intensive multi-media campaign. The brand buzz will then continue in the market over the coming weeks.
Engaging with Vi
VIL is committed to offer both retail and enterprise customers, world-class experience while fulfilling their evolving digital and connectivity needs with new products, services and solutions. VIL will continue to offer superior network experience, more value and more excitement to its customers.
The company is announcing ”Happy Surprises“ - a program that invites everyone to meet and greet Vi by spotting the new logo on the Vi app and win prizes every-day.
As part of the engagement, the company has launched an application to enable mobile users to create and download their own exclusive and customized Vi Tune. Any mobile user can download the Vi app to use this feature or visit the Vi website (QM Vi in). Creation is simple — users just need to key in their 10 digit mobile number to get a ringtone that is uniquely theirs. These initiatives are open for both Vi customers as well as non Vi users. A range of other exciting engagements with digital users are planned over the next fewdays.
Vi promises a stronger, better, faster network
VIL has readied a robust, future-fit network built on many principles of 5G architecture.
It continues to invest in 4G to increase coverage and capacity. VIL’s 4G population coverage now reaches 1 billion people - double the coverage at the time of merger announcement. With the successful integration of two strong networks and deployment of new age technologies such as Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD, Small Cells, Cloud and OpenRAN, Vi customers will now be able to enjoy the combined strength of a high powered, unified network.
These network investments have delivered a significant capacity uplift and enabled VIL to offer superior customer experience. Vi customers will enjoy fastest 4G speeds across many circles, top cities and leading metros including Delhi and Mumbai.
Vi is for Digital India
The company’s integrated digital transformation journey began with the merger. Digital is now pervasive, through all aspects of the customer journey - from acquisition to on- boarding and customer care. With a future fit world-class network, the company is focussing on online platforms to offer services to its customers, as they embrace the digital way of life.
VIL has enabled a range of digital based customer service options such as Al-powered Bot on Whatsapp and website, and digital recharges to enable contactless service.
Vodafone Idea is a market leader and a pioneer in driving IoT. It will continue to invest in developing world-class infrastructure and introduce newer and smarter technologies - high speed and secure leased lines, MIMO and Cloud services.
As the trusted partner for Indian enterprises, Vi will empower businesses with future-ready products and services to help them scale up, become more efficient and tap new, emerging opportunities in the digital era. VIL continuously strives to remain the preferred telco partner for enterprises.
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