Snowflake’s local partners helping chart its growth story globally

DHIRAJ NARANG
DIRECTOR AND HEAD OF PARTNERSHIPS- INDIA, SNOWFLAKE

“Snowflake’s partner ecosystem is a critical growth engine directly contributing to our customers’ business outcomes. We have built a robust Snowflake Partner Network comprising system integrators, cloud providers, advisory firms, ISVs, and resellers. Nearly 50% of Snowflake’s APJ partner ecosystem is rooted in India, underscoring the immense opportunities here and playing a crucial role in our global success. Our partners are instrumental in expanding Snowflake’s footprint across various sectors like BFSI, Retail & CPG, SMEs, and Manufacturing in India by guiding organizations through their Data and AI journeys.

ALIGNING PARTNER GOALS WITH BUSINESS OBJECTIVES

Snowflake programs are designed to align partner goals with our core business objectives, i.e., driving platform consumption, acquiring new customers, and delivering industry-specific solutions. With continuous enablement and co-innovation, we empower our partners to deliver tangible value to our joint customers while ensuring they are equipped to address evolving customer needs such as GenAI adoption, data sharing, and regulatory compliance. Our ecosystem comprises advisory partners as well as Regional System Integrators. Moreover, Snowflake recognizes the importance of cloud service providers like AWS and Microsoft in driving the success of its customers and partners. Our partnerships with companies like NVIDIA further enhance our AI capabilities.

Our shared goal is to make the Snowflake Partner Network the most impactful ecosystem for data and AI innovation globally. We have recently unveiled SPN Learn, a new partner learning platform designed to equip partners with tools for success. We also offer Snowflake University, a comprehensive educational hub containing 75+ free training modules, hands-on labs, videos, and assessments.”